7 Best Customer Service Books CEOs Read

We evaluate customer service management books by sales rank and endorsement by experts and business leaders and we will show you 7 best customer service books.

Finding Best Customer Service Books

When we talk about customer service, people will usually think about the hotel and tourism business or banking business where products are less physically or tangible. However, some customer service management books will say that service is actually a lifeline of any business and it usually goes beyond customer satisfaction surveys. For example,

- In some industries such as steel, chemicals, and other heavy industries, products are highly commoditized. Because the products have similar features and can be substituted by-products from other companies easily. If you don't want to compete in the price war, outstanding customer service is the holy grail because customer loyalty is the key.

- In the B2B (business-to-business) environment such as enterprise software, the customer acquisition cost is extremely high. The reason is that the acquisition process is very long. In order to create awareness about your products, you have to hire a public relations firm to promote your products, attend numerous trade shows and conferences, create many webinars so you can identify potential customers and approach them. What if you provide subpar customer service and customers run away? You start the whole customer acquisition process and cross your fingers.

- In virtually every company, you have to deal with other departments. Those people you are dealing with every day is actually your "internal customer" (as in lean manufacturing or six sigma initiatives.) If a company doesn't run in sync, this might hurt the service you provide to your external customers. So internal customer service is also a very important concept that drives external customer success.

Now you can see why we think customer service is the lifeline of international business and the books will help you to improve your career in this field.

Customer Service Books Ranking

What are the best customer service management books you would recommend? One of our readers asked. We have some of our favorite customer service management books we can recommend, but we would like to compare them with top-notch books. So we decide to collect the new data as below,

- First, we gather the list of Amazon Top 100 customer service, customer experience, sales management, and public relations.

- Then, we remove the duplicate entries from our list.

- After that, we check each book one by one if it gets high customer ratings.

- Also, we check if each book gets cited a lot by the customer service management books and other related publications.

- Also, we check if each book gets an endorsement from business leaders such as CEOs, Chairmen and leading experts in service functions and service businesses.

- Then, we take into account of the overall performance of each book (review ratings, citations, and endorsement) in the evaluation.

- Finally, we narrow down to the list of best customer service management books using editorial judgment.

Best Customer Service Books are as below:

  1. Raving Fans: A Revolutionary Approach To Customer Service

  2. Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

  3. The Art of Client Service: The Classic Guide

  4. The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

  5. The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture

  6. Uncommon Service: How to Win by Putting Customers at the Core of Your Business

  7. Outside In: The Power of Putting Customers at the Center of Your Business

Do you like customer service books on this list?


- Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context. Journal of the academy of marketing science, 32(3), 293-311.

Books We Recommend

Supply Chain Books

Purchasing Book

Six Sigma Books

Operations Management Book

Inventory Control Book

Lean Books

International Business Book

Last review and update: May 27, 2020
All contents are written by Ben Benjabutr unless marked as [Guest Commentary]

About the Author and Editor:
Ben Benjabutr is the author and editor of SupplyChainOpz. He holds an M.Sc. in Logistics Management with 10+ years of experience in supply chain management. You can connect with Ben via Twitter, and Quora or drop him a line via e-mail.