What is the Best Negotiation Book?

Here we evaluate 2 books, namely, "Getting to Yes" and "Influence" based on 3 main criteria and will show you which one is the best negotiation book of all time.

Background
In our opinion, there are 2 major negotiation approaches, namely, law school approach and psychological school approach. Both approaches are equally valid and accepted by business professionals.

In this article, we will talk about 2 best negotiation books from 2 different perspectives as below,


This book is the result of research and study by the Harvard Negotiation Project under Harvard Law School. "BATNA" (Best Alternative to a Negotiated Agreement aka Best Case Scenario) and "WATNA" (Worst Alternative to a Negotiated Agreement aka Worst Case Scenario) are the examples of theories from this school of thought.


This book represents a psychological school of thought in negotiation. Cialdini is the Professor of Psychology and negotiation theories from this book was drawn from many research studies in psychology, marketing, and social science. "Generalization" is the example of a theory which explains that people tend to use the experience to respond to similar situations. So you can predict the future course of actions by looking at past actions.

Data Collection
Both books are 2 of the best negotiation books out there and we really think they complement each other very well. What if we can only have one book to read? To compare both books about negotiation, we will use 6 metrics under 3 categories as below,

- Book Performance: this is the same as an article-level metric. Here we try to determine how useful both books about negotiation are by checking "Citation Count" and "Endorsement."

Citation Count is how many times each book is cited by other books.

Endorsement, in this case, is how many times each negotiation book gets reviewed or endorsed by notable people before publishing.

- Sales Performance: two metrics are used to judge the sales performance of both books, namely, "Amazon Sales Rank" and "Best Seller Award."

Amazon Sales Rank compares each book based on sales volume.

Best Seller Awards are usually given by leading news outlets such as the New York Times, Wall Street Journal or Business Week.

- Author Performance: we use "Amazon Author Rank" and H-Index to judge the influence of authors of both books.

Amazon Author Rank compares each book author on Amazon.com platform based on overall sales volume.

H-Index tells you how many publications from the same author are cited.

The best book about negotiation will be chosen based on overall performance across 6 metrics.

And the Best Negotiation Book Goes to:


Do you like the book we recommend? Are there any other best negotiation books you read?

About the Editor

Ben Benjabutr is the editor of SupplyChainOpz. He holds an M.Sc. in Logistics Management with 10+ years of experience in various functions in supply chain magement. In his free time, he enjoys reading business and management books. You can learn more about him here or connect with him via TwitterQuora and Google+ or drop him a line via e-mail.