This article gathers information from the paper called "The Use of Social Media in the Supply Chain: Survey and Extensions" by Daniel E. O'Leary (2011) from University of Southern California - Marshall School of Business. This paper shows the application of social media in a supply chain context from a theoretical perspective as well as a practical perspective which also includes examples from companies in various segments of the supply chain. Then, I pick the most relevant examples and convert them into a clear and concise infographic. The purpose of this infographic is to illustrate 10 actions across 4 categories, namely,
- Supply chain event management
- Customer Service and customer relationship management
- Supply chain collaboration and procurement
- Information technology
Therefore, supply chain management professionals should be able to implement these ideas immediately and gain quick win business results.

In case you find some other ways to utilize social media, please don't hesitate to drop me a line.
Reference
- O'leary, D. E. (2011). The use of social media in the supply chain: survey and extensions. Intelligent Systems in Accounting, Finance and Management, 18(2-3), 121-144.
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Last review and update: January 30, 2020