7 Myths of Supply Chain Management Busted!

In fast-paced business environment, people needs to make a decision quickly so many of them rely heavily on what they learn from the experiences of others. This shortcut technique can be applied conveniently but the result is often not guaranteed. This article will examine these logics, the 7 myths of supply chain management and explain why you should avoid them.

Background
While doing the research for the book "Operations Rules: Delivering Customer Value Through Flexible Operations", Professor David Simchi-Levi of MIT found that there are certain kind of barriers that prevent companies from achieving the better performance. These barriers are the basic principles that make lots of sense but often yield less than desirable results. These "myths" are presented on this infographic and will be explained more in the following section.




1. Reduce Costs at All Costs
There are 2 basic ways to increase revenue, increase sales or reduce cost. To increase sales, you need to create the value to products or services but adding the value is hard and require lots of knowledge. That is why cutting cost, which is a very intuitive way of thinking, is a very popular strategy anywhere in the world.

However, cutting cost can hurt both customers and companies. For example, when company like Toyota chose to cut cost during the product design stage, the result is a faulty car and the legendary JIT manufacturing can't save them for this catastrophe. 

2. Invest in Maximum Flexibility
Many companies create a manufacturing facility that can produce many different product families in hope that they can increase the product mix and satisfy customer's demand quickly. Is this strategy expensive? To answer real quick, yes, a flexible plant is expensive due to a higher set-up time required and a lower machine utilization. Is there any other ways to increase flexibility without investing too much money?

3. Apply the Same Strategy Across the Board
Can Dell use "Built-to-Order" strategy to attract customer at retail stores? The answer is no because these customers need something cheaper that they can bring back home on the same day. This customer segment doesn't see "product customization" as the value. That's why now Dell develops the different supply chain strategies for different customer segments.

4. Deploy the Latest, Greatest IT
In 2000, Nike invested $400 million for the newest supply chain system. Anyway, there were lots of problems during the implementation stage and the consequence was $100 million in lost sales.

5. Ignore IT, It's Just Another Commodity
Professor Simchi-Levi explained further that, the implementation of mature technology in conjunction with business process improvement always deliver the better results. BTW, a bit mature technology is less expensive too!

6. Treat CSR as Charity
Corporate Social Responsibility is definitely not a charity but a solid strategy. For example, cosmetics company, The Body Shop, develops the "Against Animal Testing" campaign to attract the new customer and it works! Social and environmental issues are the new way supply chain practitioners can help company to create the value.

7. Leave Operations to Functional Areas
Supply Chain Management can definitely create the value. Considering how companies like Amazon and Walmart create value through the operation strategies.

Is there any other myth that should be discussed and debunked?